Channel Strategy, growth, engagement opportunities
Welcome to Amplify Elevate 2025! We are thrilled to have you, our valued partners, join us for this exciting event. This session will provide an overview of the information shared at Amplify Conference, discuss our channel strategy, and highlight our key priorities for the upcoming year. Let's drive the future together and elevate our joint success!

Maik Horak
Intracon

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Maik Horak

Video Creator

Grant Thomas
HP - Director of Global Market Enablement, Global Revenue Operations

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Grant Thomas

Explore the transformative power of AI and discover how Intel's balanced approach to AI optimizes AI tasks, ensuring efficient, scalable, and future-ready solutions to enhance productivity, security, and innovation – while driving real business value for your customers.

Sarah Wieskus
Intel - General Manager, Commercial Client Sales

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Sarah Wieskus

Grow your business with HP’s Channel AI program and sales tools. Artificial Intelligence brings along the business opportunity of the decade. Join this session to get updated and inspired on how you can maximize your sales with HP’s AI channel enablement offering that includes thought leadership content, trainings, certifications, customer use cases, market insights, seed units and much more.

Alin Vana
HP - Head of Partner Portal & Channel AI Program

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Alin Vana

Jake Wang
HP - Amplify AI

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Jake Wang

Join us for an exciting presentation on AMD's latest advancements! Learn about AMD's deep partnership, explore innovative AI ecosystems and get insights into the cutting-edge performance of the new AMD Ryzen™ AI Max PRO Series Processors, designed to enhance CPU, memory, and graphics capabilities. See why AMD is recognized as a leader in performance and total cost of ownership with award-winning products. Don't miss this opportunity to stay ahead in the world of high-performance computing.

Tarunjit Singh (TJ Singh)
AMD - Senior Director

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Tarunjit Singh (TJ Singh)

As we approach the final days of Windows 10 support, this session explores how you can engage customers to check their real-world readiness and plans for Windows 11 migration. It will look at how HP partners can drive business growth and enhance customer engagement by positioning Copilot+PCs and associated services to help customers shape their strategies for the coming AI wave and the future of Modern Workplace.

Robert Epstein
Microsoft - Senior Channel Executive - Device Partner Sales

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Robert Epstein

Join us for an exciting session where we unveil the revolutionary capabilities of the 2025 HP Commercial PCs. These cutting-edge devices, equipped with advanced AI processors, are designed to deliver unparalleled power, performance, and security, transforming the way you work.

Discover how HP's innovative experiences can elevate productivity and streamline workflows, Explore AI-enabled usage journeys, such as enhanced data analysis, personalized assistance, and intelligent automation and See how HP's Next Gen AI PCs support these use cases with exceptional features that optimize performance and provide actionable insights.

Whether you're a business leader, IT professional, or tech enthusiast, this session will offer valuable insights into how HP Commercial PCs can revolutionize your workday. Don't miss this opportunity to stay ahead of the curve and embrace the future of AI-powered computing.

Anne McLain 
HP - Business Notebooks Global Category Lifecyle Manager

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Anne McLain

Joseph Martinez
HP - Business Desktops Global Category Lifecyle Manager

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Joseph Martinez

Join us to explore the benefits of upgrading to Windows 11 and HP's latest devices. With the end-of-support deadline for Windows 10 and M365 apps approaching, it's crucial to modernize your IT infrastructure. Discover how HP's future-ready devices enhance collaboration, productivity, and security, and learn about successful use cases and partner value propositions. Don't miss this opportunity to stay ahead in the fast-paced business environment.

Matias Matias
HP - Principal, WW BPS Category Strategy

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Matias Matias

As our work landscapes evolve, so do our expectations for technology. Providing professionals with the right tools for their unique work experiences is essential for companies competing in today's dynamic market. Join our session to explore how attaching HP displays, docks, and peripherals with our latest HP PCs provides customers with the future-ready solutions they need to maximize employee productivity, enhance personalized work experiences, and foster professional fulfillment. Discover firsthand how delivering these better-together solutions to your customers will improve your margins and increase customer loyalty.

Garrett Thomas
HP - NA Growth Initiatives Manager, Displays & Docks

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Garrett Thomas

Alejandro Anzures
HP - Peripherals NPI Lead, Keyboards, Mice, Combos

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Alejandro Anzures

Unlock the secrets to supercharging your conference experience and maximizing productivity. In this session, we will explore how delivering a seamless user experience across all your workspaces will ensure your organization’s productivity never skips a beat -- whether your employees are on the go, at home, or in the office.

Discover end to end solutions from HP, powered by AI innovation, with outstanding user experiences and insights-driven proactive services for easy management in hybrid environments.

Don't miss this opportunity to revolutionize your workspaces. Attend this session and learn how HP | Poly solutions can help you build outstanding collaboration experiences to drive productivity across your organization.

Gabriela Martinez
HP - Manager, Hybrid Systems NPI – Video

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Gabriela Martinez

Marty Sexton
HP - Manager, Hybrid Systems NPI Software

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Marty Sexton

Explore the dynamic concept of hybrid work, which seamlessly blends the freedom of working from anywhere with the structure of office environments. Join this session to learn more about the unique challenges of hybrid and how HP Solutions can equip employees for productivity in any environment.

Help your customers build the "anywhere desk" with the HP | Poly broad range of premium wireless and wired headsets as well as the wide variety of peripherals including keyboards, mice, combos, and bags. Join this session to discover how you can leverage HP Hybrid Systems to grow revenue and help your customers thrive!

Alejandro Anzures
HP - Peripherals NPI Lead, Keyboards, Mice, Combos

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Alejandro Anzures

Alec Turowski
HP - Poly Headsets NPI Lead

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Alec Turowski

While the increasing complexity of advanced workflows requires more powerful compute, HP Z Workstations and Solutions help you deliver ultimate performance to your customers, in fast-moving industries including manufacturing, media and entertainment, architecture, product development, and many more. In this session, learn about our latest AI-enhanced offerings, enabling users to power through their heaviest workloads.

Dave Buckley
HP - Global Category Lifecycle Manager, Desktop Workstations

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Dave Buckley

Giovanni Vailati
HP - Global Category Lifecycle Manager, Mobile Workstations

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Giovanni Vailati

Increased competition, acceleration in innovation, supply chain complexity and a surge in customer expectations post pandemic are transforming engagement in a range of industries. Technology can assist organizations in meeting these challenges and unlock opportunity for HP partners. Whether AI for surveillance or predictive maintenance, self-service for virtual assistance and self-ordering, soft payment solutions, or RFID for enhanced supply chain transparency, HP Retail & Industry solutions have the performance, flexibility, and reliability to power the future of engagement.

Simon King
HP - WW Retail & Industry Solutions End User Business Manager

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Simon King